Arlene, the creator of the Right Fit Method, advises a wide array of
business owners who are at different stages of evolution:
Starting up... putting the pieces in place
Struggling... tottering and uncertain about next steps
Stagnating... stuck and no definitive plan
Sprinting... moving at top speed but not necessarily reaching the goals
Whether You Are Starting up Struggling Stagnating Or Sprinting,
Dr. Arlene’s Right Fit Method has unique branding solutions to enable you to set the standard.
The Borders Story
Borders filed bankruptcy in February 2011. Why? They did not know how to manage their brand. They recognized that they were losing money. They made the erroneous assumption that if they would sell a wide array of products other than books online that would save their company. They should have figured out how to differentiate their brand in order to motivate customers to walk into their stores, and buy books. Instead, they destroyed their brand. Remember, it’s all up to you to create a brand that is sustainable. To learn how to sustain your brand, talk with Dr. Arlene.
Could you have saved Borders or other large corporations that closed?
If so, what would you have done? Share your solution with Dr. Arlene. Perhaps your solution will be posted on this web page.
Call Dr. Arlene at (310) 443-4277 or email her to arrange a time to speak about your entrepreneurial needs. Be sure to state whether you are Starting Up, Struggling, Stagnating or Sprinting.